Reports & Research

Artificial intelligence is reshaping the P&C insurance industry, offering new ways to streamline underwriting, enhance risk management, and navigate evolving regulations.

But as AI adoption accelerates, insurers must ensure they’re using these technologies effectively—balancing innovation with compliance.

Our latest guide explores the most impactful AI applications in insurance, including:

• AI-powered underwriting and predictive analytics
• How regulators are shaping the future of AI in insurance
• Best practices for integrating AI while ensuring fairness and transparency

As AI-driven tools become the new standard, insurers who adapt early will gain a competitive edge.

Download our free guide to leverage these innovations while staying aligned with evolving regulations.

For insurers, accurate roof age data is essential. Yet, self-reported information often falls short.

Our research shows that 1 in 5 homeowners underreport roof age by an average of 8 years. These discrepancies create hidden risks that can impact underwriting, pricing, and overall portfolio performance.

How can insurers get a more accurate picture?

AI-driven insights provide 97% nationwide coverage, combining verified roof age with real-time condition data for a more comprehensive risk assessment.

Download our latest research for a breakdown of five critical insights that every insurer should know about roof age. 

Plus, get access to The Roof Age Advantage, an exclusive video that unveils how AI is setting a new standard for risk evaluation.

The California Department of Insurance (CDI) has introduced significant updates as part of its Sustainable Insurance Strategy. These new bulletins and draft regulations aim to accelerate regulatory approvals, embrace forward-looking models, and address critical reinsurance challenges.

But what do these changes mean for insurance carriers—and how can you prepare?

On January 29, 2025, we hosted a webinar, California’s Evolving Insurance Landscape: The Future of Insurance in the Golden State. 

Designed for Legal & Compliance professionals, Product Managers, Underwriters, Actuaries, and Risk & Innovation leaders, the discussion featured expert insights from:

• Michael Peterson, Deputy Commissioner of Climate & Sustainability, California Department of Insurance
• Karen Collins, VP, Property & Environmental, APCIA
• Bryan Rehor, Head of Regulatory Affairs, ZestyAI

Missed the live event but want to gain actionable insights from industry leaders at the forefront of California’s insurance evolution? Watch on demand now!

Regulatory Ready: How to Use AI Responsibly in Insurance Under the NAIC Bulletin

AI innovation is revolutionizing the insurance industry, but with these advancements come new regulatory challenges. To ensure responsible use of AI in insurance, it’s essential to stay informed about the latest regulatory frameworks.

Join us on November 13 at 11 PT / 2 ET for an exclusive webinar where we’ll break down how to navigate AI regulations under the NAIC Model Bulletin.

In this session, led by

• Kevin Gaffney, Vermont’s Commissioner of Financial Regulation and Chair of the NAIC’s Innovation & Tech Committee
• Bryan Rehor, Director of Regulatory Strategy at ZestyAI

you'll gain critical insights on how to align AI usage with evolving regulatory expectations.

 
What You’ll Learn

This webinar will provide practical takeaways that can help insurance professionals understand and comply with the latest AI standards:

• NAIC Model Bulletin Overview: Understand the core principles behind the NAIC’s AI regulation framework.
• Ensuring AI Compliance: Learn how to ensure responsible AI usage according to NAIC standards.
• Preparing for Regulatory Oversight: Get ready for closer state-level inspections and regulatory scrutiny.
• Vendor & Partner Compliance: Ensure that your partners meet regulatory requirements for transparency and fairness.
• Interactive Q&A: Take advantage of the opportunity to ask our experts about the complex world of AI and insurance compliance.

Meet the Experts

Kevin Gaffney
Vermont Commissioner of Financial Regulation

As an expert in AI regulations and the NAIC’s Model Bulletin, Commissioner Gaffney will provide key insights into how insurance companies can effectively implement responsible AI practices. His experience in overseeing state-level financial regulation will offer attendees a unique perspective on aligning AI innovation with compliance.

Bryan Rehor
Director of Regulatory Strategy at ZestyAI

Bryan Rehor will offer practical advice on maintaining AI compliance while harnessing the full potential of AI innovation. His expertise lies in guiding insurers through regulatory demands, ensuring that AI practices meet industry standards while avoiding common pitfalls.

Why You Should Attend

This webinar is tailored for professionals in insurance, particularly those in Executive, Legal, Compliance, Product Management, Underwriting, Actuarial, Risk, and Innovation roles.

Whether you’re navigating the complexities of AI regulation or preparing for the next steps in compliance, this session will provide actionable insights to help you move forward confidently.

Bonus Content

By registering for the webinar, you’ll receive our interactive guide:

“When Innovation & Regulation Meet: What Insurers Need to Know About AI and Regulatory Compliance.”

This resource will deepen your understanding of how to stay compliant while leveraging the power of AI in your insurance operations.

 
Don’t miss out!
Register for the webinar and ensure your spot in this exclusive event.

Facing Unprecedented Climate Challenges

The insurance industry is facing unprecedented challenges as natural catastrophic events like convective storms and wildfires become more frequent and severe. Traditional risk models, which often rely on broad territory-based segmentation, are struggling to keep up with these dynamic environmental threats. This has led to significant financial losses for insurers, who are now seeking more accurate and proactive methods to predict and manage climate risk.

AI Adoption in Property and Casualty Insurance

To shed light on the adoption of these cutting-edge techniques, ZestyAI conducted a survey of over 200 executives in the Property and Casualty (P&C) insurance sector. The survey reveals which AI-based models are gaining traction, what features insurers prioritize, and how transparency and regulatory concerns are shaping the industry. It also highlights the specific risks that are top of mind for carriers today.

AI Transforming Risk Assessment Models

The industry is turning to AI-based risk assessment models that offer a new level of precision. Companies like ZestyAI are leading the charge, providing tools that enable insurers to assess risk on a property-by-property basis, considering both individual property features and their interaction with surrounding environmental factors. These advanced models are transforming the way insurers underwrite policies, optimize portfolios, and align coverage with actual needs.

Dive deeper into our findings and explore the full report by clicking below.

Access the Report
 

The Rising Threat of Severe Convective Storms

The past few decades have seen a dramatic rise in the frequency and intensity of severe convective storms, resulting in significant financial repercussions for the insurance industry. In the last year alone, insured losses from severe convective storms reached an astounding $60 billion, marking an average annual growth rate of over 11% over the past twenty years. This alarming trend means a new approach is needed to manage and mitigate the escalating risks associated with severe weather events.

In the last year alone, insured losses from severe convective storms reached an astounding $60B, marking an average annual growth rate of over 11% over the past twenty years.

The traditional methods of risk assessment and management are no longer sufficient to cope with the increasing unpredictability and severity of these weather events. As the risk evolves, so must the solutions. Changing risks call for innovative solutions that leverage advanced technology and data analytics to enhance the accuracy and effectiveness of risk modeling.

A New Approach

ZestyAI’s Z-HAIL and Z-WIND models are specifically designed to address the challenges posed by severe convective storms. In a new retroactive case study, we explore the performance of these models on a carrier’s book of business over the prior five years, highlighting their effectiveness in delivering comprehensive coverage and precise risk segmentation.

Key findings from the case study include:

Comprehensive Coverage with High Accuracy

One of the standout results from the case study is the exceptional hit rate of 99.7% achieved by Z-HAIL and Z-WIND. This shows the models were able to accurately identify and assess the risk of severe convective storms for nearly all the properties in the carrier's portfolio.

Strong Risk Segmentation

The models demonstrated remarkable capability in risk segmentation, with Z-HAIL generating a lift of 62X and Z-WIND achieving a lift of 9.7X. This means that the models were able to effectively differentiate between high-risk and low-risk properties, even within small geographic areas such as a single zip code. Accurate risk segmentation allows insurers to tailor their policies and pricing strategies more precisely, leading to better management of their risk exposure.

Improved Combined Ratio

Implementing Z-HAIL and Z-WIND would significantly enhance a carrier’s combined ratio, calculated to be approximately 4 points in the first year. This improvement can be attributed to the models’ ability to optimize underwriting, rating, and the application of deductibles and Actual Cash Value (ACV) endorsement strategies. By accurately assessing the risk and applying appropriate measures, insurers can reduce their loss ratios and improve overall profitability.

The Need for Innovative Solutions

As severe convective storms continue to pose significant challenges to the insurance industry, adopting innovative solutions like ZestyAI’s severe convective storm models can help insurers better manage this escalating risk.

These models provide comprehensive coverage, accurate risk segmentation, and improved financial performance. By embracing advanced technology and data-driven analytics, insurers can navigate the complexities of severe weather events and safeguard their portfolios against future losses.

To learn more about the detailed findings and benefits

Download the full case study.

ZestyAI today announced Z-SPARK™, an AI-powered model that predicts non-weather fire risk at the individual property level.

The model evaluates the factors that influence ignition and fire spread to help insurers identify the structures most likely to generate costly fire losses.

Most insurers still evaluate fire risk using neighborhood or territory level averages and limited historical loss data, even though risk can vary dramatically from one property to the next. Without property-level insight, insurers struggle to price risk accurately, increasing the likelihood of adverse selection and unexpected losses.

In 2023, $25 billion in property losses occurred from non-weather-related fire incidents from sources such as grills, appliances, heaters, and electrical faults.

Z-SPARK applies modern fire science and property-level intelligence to analyze how building materials, maintenance conditions, surrounding structures, local fire response capacity, and climate drive ignition and fire spread. 

The model predicts both the probability of ignition and potential loss severity using advanced machine learning trained and validated on millions of real fire incidents and verified insurance claims.

With these insights, insurers can:

• Price with precision — align premiums with true property-level fire risk rather than broad geographic averages
• Streamline operations — support straight-through processing for low-risk properties
• Prioritize underwriting resources — focus manual review and inspections where risk warrants closer scrutiny
• Expand confidently — write business in challenging markets with a clearer view of actual exposure
• Protect portfolio performance — proactively manage concentration risk before losses accumulate

Z-SPARK delivers 30× greater risk differentiation than traditional territory-based models.

“Non-weather fire is one of the most costly and least understood risks in property insurance,” said Kumar Dhuvur, Founder and Chief Product Officer of ZestyAI.

“Two homes on the same street can have dramatically different fire risk depending on how they were built, maintained, and what surrounds them. Yet most insurers still evaluate that risk using community-level scores. Z-SPARK reveals those hidden differences so insurers can make decisions based on the actual risk at each property.”

ZestyAI’s Z-FIRE wildfire model is widely used by insurers to assess catastrophic wildfire exposure. Z-SPARK extends that expertise to everyday building fires, applying the same property-level intelligence to the most costly source of insurance loss.

Together with models for hail, wind, severe convective storms, and water damage, Z-SPARK expands ZestyAI's suite of AI-powered capabilities across the most costly perils affecting insurance portfolios. Combined with ZORRO Discover — which applies agentic AI to help insurers research markets, prepare filings, and act on risk intelligence faster — the ZestyAI platform gives insurers a comprehensive view of property-level risk and the tools to act on it across underwriting, pricing, and portfolio management.

ZestyAI today announced that American European Insurance Group (AEIG) has selected its suite of regulatory-approved AI models to enhance underwriting, pricing, and exposure management across its multi-state property portfolio.

Through the ZestyAI platform, AEIG has adopted models for non-weather water (Z-WATER™), hail (Z-HAIL™), and wind (Z-WIND™), along with Z-PROPERTY™ to deliver property-level risk insight.

ZestyAI’s models are built, trained, and validated on carrier-contributed loss data and analyze the interaction between property characteristics, environmental conditions, and peril behavior to predict claim frequency and severity at the individual property level. Carriers apply these insights at new business and renewal to sharpen risk selection, improve pricing alignment, and manage portfolio concentration. ZestyAI’s models have secured regulatory approvals that enable transparent and defensible use in underwriting and pricing.

“As we operate across states with varied exposure profiles, we need consistent, property-level insight into what drives losses across wind, hail, and non-weather water,” said Steve Hartman, President and CEO of AEIG.

“ZestyAI gives us the precision to align underwriting and pricing with expected loss performance, support our agent partners with greater transparency, and maintain disciplined growth. Corporate experience alone is no longer sufficient to intelligently compete in a crowded marketplace, and the ability to leverage both traditional and non-traditional data in best-in-class account underwriting and pricing is a requirement for sustained profitability.”

“Regional insurers like AEIG are balancing expansion with the need to stay highly disciplined in how they evaluate property risk,” said Attila Toth, Founder and CEO of ZestyAI.

“By grounding underwriting and pricing decisions in verified, property-level intelligence, AEIG can expand across diverse exposures with confidence while protecting portfolio performance.”

ZestyAI has been named one of the Everest Group’s Top 50™ Property & Casualty (P&C) Insurance Technology Providers for 2026, marking the second consecutive year the company has been recognized for helping shape the future of insurance technology. 

Each year, Everest Group evaluates hundreds of providers across the global insurance technology landscape. The Top 50 ranking highlights providers demonstrating strong market momentum, broad industry impact, and continued investment in advanced technology.

Over the past year, ZestyAI has significantly expanded its platform and product capabilities to help insurers understand and manage property risk with greater precision. This includes the launch of ZORRO, ZestyAI’s agentic AI platform that enables insurers to research markets, analyze regulatory filings, and act on risk intelligence faster.

Everest Group also recognized ZestyAI within the Property and Location Intelligence category—solutions that help insurers evaluate structural, environmental, and catastrophe risk at the individual property level to improve underwriting, pricing accuracy, and operational efficiency.

ZestyAI’s AI-powered models help insurers assess exposure across the most costly perils affecting property portfolios, including wildfire, hail, wind, severe convective storms, and non-weather water damage. Together, these capabilities give insurers a more complete view of risk and the tools to act on it across underwriting, pricing, and portfolio management.

As AI moves from experimentation to enterprise deployment across the insurance industry, ZestyAI continues to invest in technologies that help insurers operate with greater precision, transparency, and confidence.

ZestyAI today announced that Harford Mutual Insurance Group (HMIG) has selected the ZestyAI Platform to enhance property-level exposure insight across its commercial portfolio.

Harford Mutual Insurance is grounding its book in verified, structure-level intelligence — strengthening underwriting discipline and improving visibility into the property characteristics that directly influence loss volatility and portfolio stability.

ZestyAI’s Roof Age delivers verified roof age by cross-validating building permit records with over 20 years of aerial imagery, to detect roof replacement events and assign confidence scores across 97% of U.S. properties. Z-PROPERTY™ further evaluates roof complexity, materials, and condition, and surrounding risk factors that materially impact underwriting outcomes and exposure management.

“With ZestyAI, we have verified property-level intelligence that changes how we evaluate and manage risk,” said Wayne Gearhart, Senior Vice President and COO of Harford Mutual Insurance Group.

“The platform improves our visibility into exposure across the portfolio and supports disciplined, resilient growth in our commercial book.”

“Harford Mutual Insurance has a long history of doing what’s right for its agents and policyholders, and that starts with understanding risk accurately at the property level,” said Attila Toth, Founder and CEO of ZestyAI.

“By grounding decisions in verified property-level intelligence, its team is strengthening underwriting discipline, enhancing portfolio resilience, and setting a strong example for how regional carriers can leverage trusted AI to navigate today’s risk environment.”

ZestyAI works closely with regulators to ensure transparency, validation, and continuous monitoring of its AI-driven models. Its portfolio of risk models has secured more than 200 approvals from regulators nationwide, including in markets served by Harford Mutual Insurance across the Mid-Atlantic and South.

Two insurers operating in hurricane-exposed coastal markets — Southern Oak Insurance Company and Lilypad-Centauri Insurance — are using the ZestyAI platform to bring greater structure-level insight to underwriting and portfolio oversight

As catastrophe volatility intensifies in states like Florida, insurers are increasingly turning to property-level intelligence — including roof condition, parcel characteristics, and structural features — to better understand exposure and manage accumulation risk.

Southern Oak Insurance Company expanded its partnership with ZestyAI following nine months of portfolio impact using Z-PROPERTY™ to analyze structural condition across its Florida homeowners portfolio.

Lilypad-Centauri Insurance adopted Roof Age and Z-PROPERTY™ to improve visibility into roof replacement history, parcel characteristics, and structural exposure across its coastal homeowners and dwelling fire portfolios.

Click here to view the Southern Oak press release.
Click here to view the Lilypad-Centauri press release.

Industry Coverage

Read more from leading publications covering the P&C insurance industry:

PropertyCasualty360 — Who’s Using What in P&C Insurance

Insurance Edge — ZestyAI Wins Over More US Insurers

Insurance Innovation Reporter — Coastal Insurers Adopt ZestyAI Property-Level Intelligence for CAT Risk

Fintech Global — ZestyAI Grows Insurer Partnerships Amid Coastal Volatility

Insurtech Analyst — Coastal Insurers Expand ZestyAI Partnerships for Property Risk

ZestyAI today announced that Horace Mann, the largest national insurer focusing on educators’ financial needs, has selected ZestyAI to support the modernization of its property underwriting operations.

Horace Mann will deploy Z-PROPERTY™, ZestyAI’s property intelligence platform that applies computer vision and machine learning across aerial imagery, building permit records, tax assessment data, and other verified sources to generate insights across more than 70 structural and parcel attributes for 150 million residential and commercial properties nationwide. 

These property-level insights provide clearer visibility into condition and exposure, enabling underwriting teams to better differentiate risk across new business and renewals, streamline workflows, and reduce reliance on traditional inspection-heavy processes.

As part of its underwriting evolution, Horace Mann will leverage ZestyAI’s broader portfolio of property intelligence and peril-specific risk models—including Roof Age, Z-HAIL™, Z-WIND™, Z-STORM™, and Z-WATER™—to evaluate how advanced property intelligence can inform underwriting and rating decisions across weather- and non-weather risks over time.

“This partnership is about rethinking how underwriting decisions are made in a modern property market,” said Vanessa Jackson, SVP, Head of P&C at Horace Mann.

“By bringing scalable, property-level intelligence into our underwriting process, we’re positioning our teams to make faster, more informed decisions today, and to continuously adapt as risk and expectations evolve.”

“Horace Mann is taking a thoughtful, measured approach to underwriting modernization,” said Attila Toth, Founder and CEO of ZestyAI. “By adopting property-level intelligence, they are enhancing underwriting decisions today while building a strong foundation for continued operational improvement.”

"We are proud to support Horace Mann in their mission to provide educators with peace of mind, allowing them to focus on what matters most — shaping the next generation."

ZestyAI supported Horace Mann through a rigorous evaluation process, demonstrating how accurate, complete property-level insight delivered at scale can materially improve enterprise data quality, supporting more reliable underwriting and analytics across the portfolio.