Reports & Research
Explore proprietary research packed with data, insights, and real-world findings to help carriers make smarter decisions.

Now Streaming: Roof Risk Master Class
Effective strategies for better risk management
Are rising storm costs and inaccurate roof assessments impacting your bottom line?
Now available to stream, The Science of Roof Risk master class will equip you with the latest strategies and techniques to master roof risk assessment.
- Enhance your roof risk assessment by 60X
- Improve your combined ratio
- Reduce storm-related roof claims
- Strengthen new business selection
What we cover:
Your presenters, Ross Martin (VP, Risk Analytics) and Sam Fetchero (Head of Marketing) will share with you:
- The Problem of the Roof: Uncover the underlying factors driving rising storm losses and why traditional risk assessment methods fall short.
- The Science Behind Predicting Losses: Explore key factors impacting roof risk and loss prediction, including roof age, condition, complexity, and peril-specific models.
- Accuracy-focused Risk Models: Discover advanced modeling techniques that enhance predictive accuracy.
- Understanding Storm Climatology: Learn how storm climatology impacts roof risk and how to integrate these insights into your risk assessment strategies.
- Real-World Results: Witness a comparative analysis of these predictive factors using actual carrier data. Understand the strengths and weaknesses of each approach.
- Priorities of Leading P&C Insurers:
See what your peers asked with valuable insights to take back to your team.
Who Should Watch?
This video is ideal for Executives, Product Managers, Actuaries, Underwriters, and CAT Modelers committed to enhancing their roof risk assessment capabilities.
Bonus Guide
As a bonus for watching, you'll receive a downloadable study on the latest roof risk assessment strategies: Preparing for the Storm: The Insurers Guide to Roof Risk.
Access Now

Exclusive Webinar: Mitigating Non-Weather Water Risk
New strategies to turn off the tap on insurance losses
From Costly Water Losses to Millions in Savings
Non-weather water claims are a leading cause of property insurance losses, costing insurers over $20 billion annually.
Join us for a FREE live webinar where our experts will discuss the latest trends, challenges, and insights to help you mitigate non-weather water risk.
What We'll Cover
Our experts Rob Silva, ACAS (Director of Customer Success) & Sam Fetchero (Head of Marketing) will present:
- Current Trends: Understand the rise in severity and total loss costs of non-weather water claims.
- Risk Assessment Challenges: Learn why traditional methods fall short in assessing non-weather water vulnerability.
- Key Risk Factors: Identify the main drivers of non-weather water damage.
- Strategic Insights: Discover strategies to improve your management of non-weather water claims.
- Z-WATER in Action: Experience our new AI-powered model that predicts non-weather water risk with unparalleled accuracy.
- Interactive Q&A: Get your questions answered by our experts.
Who Should Attend
This webinar is ideal for Executives, Product Managers, Actuaries, Underwriters, and CAT Modelers committed to enhancing their understanding and management of non-weather water risks.
Bonus Content
As a bonus, you'll receive our exclusive infographic, "Below the Surface: Research Reveals Knowledge Gap in Homeowner Water Loss Prevention and Coverage."
This research gives key insights into water loss experiences, coverage details, homeowner protection measures, and information on water shutoff devices and heater conditions.
Register Now

Now Available: The Insurers Guide to Roof Risk
Learn how leading insurers are mastering roof risk and maximizing lift
It’s hard to overstate how important the roof is from an insurability standpoint. The roof represents significant risks and potential opportunities, making it a critical focus area for insurers. This has become even more important in recent years as the impact of severe convective storms is often reflected in roof losses. Understanding this, ZestyAI has released new research for property insurers called The Insurers Guide to Roof Risk.
Download The Insurers Guide to Roof Risk
In an era where the severity and frequency of roof-related claims are on the rise, particularly due to the increasing impact of severe convective storms, innovative tools and strategies are essential. The Insurers Guide to Roof Risk provides actionable insights to improve risk assessment, underwriting processes, and overall business strategy.
What’s Inside the Guide?
The Insurers Guide to Roof Risk includes:
- Roof Failure Factors: Learn the underlying contributing factors behind why older roofs fail more often.
- Beyond Roof Age: Discover why roof complexity, condition, and climate are more important than roof age alone.
- Identifying Missing Risk Factors: Understand the key factors to roof risk that most traditional models miss.
- Advanced Risk Segmentation: See how using machine learning and new data sources can split risk more than 60 times better than traditional models.
- Portfolio Optimization: Access a comprehensive toolbox to optimize your portfolio and new business selection to generate exponential lift versus traditional models.

Now Available: ZestyAI’s 2024 Wildfire Season Overview
Annual Wildfire Season Overview provides insights to assist insurers in effectively managing wildfire risk.
Annual Wildfire Season Overview provides insights to assist insurers in effectively managing wildfire risk.
ZestyAI has released its annual Wildfire Season Overview for 2024. This year’s guide provides critical insights carriers need to stay ahead of the rapidly evolving wildfire landscape. Offering more than just data, this year’s guide is designed to help insurers make informed risk decisions in some of the country’s most volatile states.
Download ZestyAI's 2024 Wildfire Season Overview
This year’s guide includes:
- Countrywide Wildfire Impact Analysis: Understand how wildfires are affecting regions beyond traditional hotspots like CA, including significant events in TX & NM.
- Future Wildfire Trends: Explore predictions for the 2024 wildfire season and understand the long-term implications of current conditions on wildfire risks.
- Regulatory Insights: Stay updated on the latest regulations affecting wildfire risk assessment insurance practices.
- AI-driven Risk Models: Learn how ZestyAI's Z-FIRE model accurately predicts wildfire risks and assists insurers in making informed decisions.
- Property-Level Risk Assessments: Discover the importance of granular, property-specific risk evaluations to improve underwriting accuracy and transparency for consumers.

The Roof Age Advantage Webinar Now Available On Demand
Achieve unmatched accuracy in risk management
Costing insurers approximately $19 billion every year, roof claims stand as the primary driver of property insurance losses.
Traditional methods of obtaining roof age information are deeply flawed. Most carriers depend on policyholder or agent-reported data, which is often inaccurate, leading to blind spots in assessing property risk. In a recent ZestyAI survey, 63 percent of homeowners reported not knowing the age of their roof if they were not in their homes the last time it was replaced.
Join our expert panel for a deep dive into leveraging roof age analytics for a cutting-edge underwriting process and gain insider knowledge on:
- The Leading Cause of Claims: unveil the hidden truths behind roof-related claims and the costly consequences of outdated assessment methods.
- A New Era of Data: Learn about ZestyAI’s pioneering approach to roof age analytics, incorporating building permits, historical imagery, and AI for a comprehensive view
- Precision at Scale: See how to apply precise, AI-driven roof age data across your entire portfolio for consistent and reliable underwriting and claims decisions
- Technical Decision Making: Empower your actuaries and underwriters with the insights needed to enhance risk selection and optimize pricing strategies
- Efficiency in Operations: Streamline inspections and operations, focusing resources where they’re needed most, improving time-to-quote, and enriching the customer experience
- Best Practices: Learn how leading carriers are using roof age, roof condition, and peril-specific models to improve risk selection and lower combined ratios
This transformative session is available on demand. Learn how to enhance accuracy, efficiency, and profitability in property insurance.
Save Your Spot

New Research: What Insurers Need to Know About AI and Regulatory Compliance
Master the future of insurance compliance with ZestyAI's interactive guide, featuring a state-by-state regulatory map, AI partnership checklist, and insights into emerging challenges.
In an ever-evolving regulatory environment, staying informed and adaptable is crucial. Our latest interactive guide, "When Innovation and Regulation Meet", offers a comprehensive toolkit for navigating the complexities of insurance compliance and the integration of AI technologies.
What's Inside?
- Regulatory Landscape Map: Delve into a detailed state-by-state analysis, uncovering the intricacies of filing laws and approval speeds.
- Staying Ahead of Regulation Changes: Learn how to stay prepared and ensure your compliance strategies are future-proof, aligning with the latest regulatory expectations.
- Essential AI Partner Checklist: Choosing the right AI partner is crucial for success. Our guide offers a meticulous checklist for selecting a partner that is not only compliant but also transparent and supportive, ensuring you make an informed decision.
- Emerging Regulatory Concerns: What do you need to know about privacy, bias, and AI oversight?
- Real-World Applications: Discover how ZestyAI's collaborative approach with regulatory entities has led to successful model approvals across the United States.
Why This Guide?
As the regulatory framework becomes increasingly complex, having a reliable and insightful resource is indispensable. Our guide is tailored for insurance professionals seeking to enhance their regulatory strategy, embrace AI innovation responsibly, and achieve a competitive edge in the market.
Ready to get up to speed on 2024's regulatory environment? Access the guide.

Report: Severe Convective Storm Preview 2025
Get the insights to manage risk in 2025 before claims surge.
Severe convective storms (SCS)—including tornadoes, hail, and damaging wind events—resulted in $58 billion in insured losses across the U.S in 2024.
Insurers face a dual challenge: navigating the uncertainty of storm patterns while ensuring their portfolios remain resilient enough to absorb the financial strain from clustered, high-loss events.
Research with IBHS confirms that SCS damage accumulates over time, particularly affecting rooftops after multiple exposures to intense storm activity. As housing stock deteriorates, insurers must reassess their portfolios to ensure underwriting, rating, and loss cost controls align with their risk appetite and maintain premiums that accurately reflect evolving exposure.
Get ahead of rising storm risks with expert insights that help you strengthen underwriting, risk assessment, and claims management.

$2.15 Trillion in Property Value at Risk as Wildfire Exposure Expands Across the U.S.
ZestyAI Identifies 4.3 Million U.S. Homes with High Wildfire Risk.
A staggering $2.15 trillion worth of U.S. residential property is at high risk of wildfire damage, according to a new AI-powered analysis from ZestyAI, the leader in climate and property risk analytics. The study, which assessed 126 million properties nationwide, found that 4.3 million individual homes face heightened wildfire risk—far beyond traditionally recognized high-risk areas.
Using advanced AI models trained on over 2,000 historical wildfires, ZestyAI mapped wildfire exposure at the property level, integrating satellite and aerial imagery, topography, and structure-specific characteristics. While California leads the nation with $1.16 trillion in wildfire-exposed property, other states such as Colorado ($190.5 billion), Utah ($100.3 billion), and North Carolina ($71.2 billion) also face significant risk.
Wildfire Risk is a Nationwide Challenge
While the Western U.S. has historically seen the most severe wildfire activity, ZestyAI’s findings confirm that high-risk properties exist across the country. States like North Carolina (4.6% of homes at high risk), Kentucky (2.9%), Tennessee (2.3%), and even South Dakota (11.0%) are now seeing increased wildfire exposure.
As more homes and businesses are built in fire-prone landscapes, the Wildland-Urban Interface (WUI) continues to expand. This, combined with intensifying climate conditions, is driving higher insurance costs and growing availability concerns. Today, one in eight U.S. homeowners already lacks adequate insurance coverage, and that number is expected to rise.
AI Expands Insurance Access in High-Risk Areas
Attila Toth, Founder and CEO of ZestyAI said:
"Wildfires are threatening more properties than ever before, with billions of dollars in exposure even in areas many people don’t associate with fire risk. Yet, too many homeowners are finding themselves uninsured or underinsured just as these disasters become more frequent and severe. Insurers have traditionally relied on broad, regional models that don’t account for individual property characteristics."
"That means some homeowners are denied coverage even when their true risk is much lower than their neighbors'.’"
AI-driven risk analytics are reshaping the way insurers assess wildfire exposure. By providing granular, property-specific insights, we’re helping insurers make smarter underwriting decisions—keeping coverage available in high-risk areas while ensuring that homeowners who take mitigation steps are recognized.
Last year, our models helped insurers extend coverage to 511,000 properties that had previously struggled to secure insurance due to outdated risk models. In 2025, we expect that number to reach a million, ensuring that even in high-risk areas, responsible homeowners have access to protection when disaster strikes.
.png)
ZestyAI’s AI-Powered Hail and Wind Risk Models Continue Rapid Expansion with Approvals in Five States
Amid rising storm threats, regulatory approvals in Oklahoma, North Carolina, Louisiana, Wisconsin, and Arkansas bring AI-driven risk insights to millions of properties.
Property and climate risk analytics leader ZestyAI today announced regulatory approval of its Severe Convective Storm Suite in Oklahoma, North Carolina, Louisiana, Wisconsin, and Arkansas—covering more than 12 million residential and commercial properties.
Severe convective storms caused $58 billion in insured losses in 2024, marking the second-costliest year on record. A recent ZestyAI analysis revealed that in these five newly approved states, more than 2.1 million properties face a high risk of filing a hail claim—putting over $31 billion in potential roof replacement costs on the line.
Unlike traditional models, ZestyAI’s AI-driven risk models predict the likelihood and severity of claims at the individual property level by analyzing the interaction of local climatology with property-specific characteristics.
Built, tested, and validated on an extensive claims database, the models provide a granular, transparent understanding of risk—delivering the top risk factors for each property, and equipping insurers with the accuracy needed to improve underwriting, optimize pricing, and reduce preventable losses.
“Severe convective storms now cost insurers more than hurricanes, yet traditional underwriting tools don’t provide the precision needed to keep pace with rising losses,” said Bryan Rehor, Director of Regulatory Affairs at ZestyAI.
“These approvals reinforce the insurance industry’s shift toward data-driven, property-level risk assessment."
ZestyAI’s SCS models have now been thoroughly vetted and approved by regulators across 14 states—covering more than 44 million properties across the Midwest, Great Plains, and South.
.webp)
Lemonade Partners with ZestyAI to Elevate Underwriting Precision
See how Lemonade is leveraging ZestyAI’s advanced risk insights to strengthen coverage.
ZestyAI announced today that Lemonade, the digital insurance company powered by AI and social impact, has adopted the ZestyAI platform to further optimize underwriting for key catastrophe perils in the U.S., building on the company’s existing technology and underwriting operations.
ZestyAI’s predictive analytics platform leverages advanced AI models to analyze the interplay of climatology, geography, and the unique characteristics of each structure and roof, enabling precise and transparent property risk assessments.
By leveraging unique risk insights, Lemonade can make smarter catastrophe risk mitigation decisions. Additionally, ZestyAI’s proactive regulatory approach, with approvals in key states, simplifies compliance and enables Lemonade to implement these models faster.
“Since our launch, we've always been committed to using technology to create smarter, more accessible insurance products,” said Ori Hanani, Senior Vice President of Insurance at Lemonade.
“In leveraging ZestyAI’s advanced risk models, we're able to further support homeowners in securing comprehensive coverage for their most valuable assets, while also continuing to strengthen our underwriting capabilities as we continue to grow."
Attila Toth, Founder and CEO of ZestyAI, said:
Lemonade is a natural partner for ZestyAI.
“Their innovative approach to insurance and customer-centricity aligns perfectly with our commitment to provide actionable insights that drive smarter risk decisions.”
This partnership reflects a shared vision for addressing increasing climate risks and sets a new standard for resilience, efficiency, and innovation in the insurance industry.

Colorado FAIR Plan Taps ZestyAI to Expand Insurance Accessibility Amid Climate Risks
AI-driven risk models to improve wildfire, hail, and wind assessments while enhancing insurance availability and affordability in Colorado.
ZestyAI today announced a partnership with the Colorado FAIR Plan to expand insurance access for homeowners facing coverage challenges.
The partnership leverages ZestyAI’s AI-driven risk models—Z-FIRE™, Z-HAIL™, and Z-WIND™—to deliver property-specific risk assessments for wildfire, hail, and wind. These insights will support risk-based pricing and help the Colorado FAIR Plan guide homeowners on mitigation strategies.
“Our mission is to ensure every Coloradan has access to insurance that reflects their property’s actual risk, not outdated assumptions,” said Kelly Campbell, Executive Director of the Colorado FAIR Plan.
“ZestyAI’s models will help us bring greater fairness and resilience to the market while equipping homeowners with practical mitigation guidance.”
Over the next year, Colorado FAIR Plan expects to provide coverage to nearly 30,000 families previously classified as high-risk under traditional models.
By incorporating granular risk data, the plan can better align premiums with actual risk while offering homeowners actionable steps to protect their properties.
Those who invest in mitigation may also transition back to the standard insurance market over time.
Colorado regulators have prioritized risk-based pricing and transparency to stabilize the insurance market. Colorado Insurance Commissioner Michael Conway has led efforts to integrate mitigation into coverage decisions, aligning with the FAIR Plan’s adoption of ZestyAI’s AI-driven insights.
“This partnership ensures risk assessments reflect real property conditions—not just broad classifications—so homeowners can access both coverage and meaningful mitigation guidance,” said Bryan Rehor, Director of Regulatory Affairs at ZestyAI.
“Through AI-powered insights, we’re helping homeowners secure risk-aligned coverage options.”
ZestyAI’s risk platform integrates aerial imagery, historical building permits, geospatial data, and structural attributes to provide precise, property-level risk insights.
Insurers using ZestyAI’s models can assess key risk factors—including vegetation proximity, roof condition, and building materials—to inform underwriting, pricing, and mitigation recommendations to policyholders.
The collaboration builds on ZestyAI’s success with the California FAIR Plan, which expanded coverage for hundreds of thousands of homeowners in 2024.

ZestyAI Recognized as a Top Startup Employer by Forbes
We’re excited to share that, for the second year in a row, ZestyAI has been named one of America’s best startup employers by Forbes. This recognition highlights our commitment to fostering an exceptional workplace culture while fostering a healthier insurance market.
What It Means to Be a Top Startup Employer
Forbes, in partnership with research firms, evaluated over 20,000 U.S. startups based on three key factors: employer reputation, employee satisfaction, and business growth. Only 500 companies made the final cut, and we’re incredibly proud to be among them.
At ZestyAI, we believe that fostering a collaborative and supportive work environment isn’t just beneficial for our team—it’s essential to our mission. By enabling insurers to make more precise, data-driven decisions, we help drive resilience across communities, ultimately benefiting the homeowners and business owners they serve.
A Remote-First, People-First Culture
As a fully remote company, ZestyAI gives team members the flexibility to design a work-life balance that fits their needs. We go beyond traditional benefits by offering an unlimited time-off policy, which includes vacation and mental health days to support well-being and prevent burnout.
For team members across North America, our local hubs bring “Zesties” together for in-person events and networking, fostering connection and collaboration.
“Culture is not just a buzzword at ZestyAI—it’s the glue that holds our team together,” said Attila Toth, Founder and CEO of ZestyAI.
“Like a great sports team, we believe that the whole is greater than the sum of its parts. Our commitment to collaboration and well-being empowers us to deliver exceptional results.”
Industry Recognition
This honor joins a list of awards celebrating our work. ZestyAI has also been recognized by Inc. 5000 as one of America’s fastest-growing private companies, included in the Deloitte Technology Fast 500, and named to the CB Insights Insurtech 50. We have also received an AI Breakthrough Award for Machine Learning and a PropertyCasualty360 Insurance Luminary award for Risk Management Innovation.
Interested in joining us? Check out our careers page!
See How Insights Turn Into Decisions
ZestyAI transforms data into action. Get a demo to see how the same AI powering our reports helps carriers make faster, smarter, regulator-ready decisions.
.png)