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Millennial Specialty Insurance (MSI) Expands Partnership With ZestyAI

As the insurance industry struggles with accurately assessing climate risk, MSI uses artificial intelligence to evolve and adapt to the growing wildfire risk.

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Millennial Specialty Insurance (MSI) Expands Partnership With ZestyAI

San Francisco, CA, and Bedford, TX, September 12, 2023 – Today, ZestyAI, the leading provider of climate and property risk analytics solutions powered by Artificial Intelligence (AI), and Millennial Specialty Insurance (MSI), announced they are expanding their partnership. MSI has successfully utilized ZestyAI's Z-FIRE™ model to evaluate property-level wildfire risk for homeowners' insurance underwriting and rating in California. Under a new agreement, they will now expand ZestyAI's cutting-edge climate risk models to all western wildfire states for enhanced data-driven wildfire risk analysis.

“At MSI, our journey began with a vision to revolutionize the insurance industry by tackling the areas of our industry that are ripe for improvement,” said Naimish Patel, President, Homeowner’s Insurance Group, MSI. “We believe in building something better, and that's exactly what we accomplished by adopting Z-FIRE in California. Collaborating with ZestyAI has allowed us to continue our commitment to delivering a best-in-class technology-driven experience. Expanding our use of Z-FIRE across all wildfire states allows us to accurately predict and proactively address the growing threat of wildfire for every customer on our flexible digital platform.” 

We believe in building something better, and that's exactly what we accomplished by adopting Z-FIRE in California.

“MSI is a solutions-focused company that shares our values of innovation, collaboration, and customer service,” said Attila Toth, Founder and CEO of ZestyAI. “ZestyAI’s approach to climate risk modeling not only provides more accurate risk assessment, but it will help to increase transparency and trust between MSI and their customers by providing detail on specific actions that can be taken by homeowners to lower their property's risk and optimize their coverage."

ZestyAI’s Z-FIRE model has quickly become the leader in property-specific wildfire risk assessment. Using AI trained on more than 1,500 wildfire events across 20 years of historical loss data, Z-FIRE provides accuracy and transparency that is of essential value to both insurers and homeowners. The model considers features such as topography and historical climate data in combination with factors extracted from high-resolution imagery of the property itself and its surroundings, including homeowner and community mitigation efforts, to provide both neighborhood and property-specific risk scores.

Z-FIRE can also be used to identify specific actions that can be taken to lower a property’s risk, such as upgrading building materials and cutting down surrounding dry brush or overhanging vegetation. The impact of mitigation efforts can be significant. A joint study by the Insurance Institute for Business & Home Safety (IBHS) and ZestyAI, which studied over 71,100 wildfire-exposed properties, found that property owners who clear vegetation from the perimeter of their home or building can nearly double their structure's likelihood of surviving a wildfire. 

ZestyAI’s Z-FIRE model was built with regulatory compliance in mind and has been widely adopted across the Western U.S., where its use has been approved for both underwriting and rating.

About ZestyAI

ZestyAI offers insurers and real estate companies access to precise intelligence about every property in North America. The company uses AI, including computer vision, to build a digital twin for every building across the country, encompassing 200 billion property insights accounting for all details that could impact a property’s value and associated risks, including the potential impact of natural disasters. Visit for more information.

About Millennial Specialty Insurance, LLC

Millennial Specialty Insurance is one of the largest Managing General Agencies (MGAs) in the United States. Combining expert underwriting with industry-leading technology, MSI creates a superior insurance experience for carriers, distribution partners, and customers. MSI partners with insurance carriers to design and distribute products through agents, brokers, and technology partners. Founded in 2015, MSI has grown to offer a wide range of insurance products across commercial, specialty and personal lines. In 2019, MSI joined BRP Group, Inc.




For more information, contact:

Linsey Flannery, Director of Communications, ZestyAI



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