Reports & Research

For insurers, accurate roof age data is essential. Yet, self-reported information often falls short.

Our research shows that 1 in 5 homeowners underreport roof age by an average of 8 years. These discrepancies create hidden risks that can impact underwriting, pricing, and overall portfolio performance.

How can insurers get a more accurate picture?

AI-driven insights provide 97% nationwide coverage, combining verified roof age with real-time condition data for a more comprehensive risk assessment.

Download our latest research for a breakdown of five critical insights that every insurer should know about roof age. 

Plus, get access to The Roof Age Advantage, an exclusive video that unveils how AI is setting a new standard for risk evaluation.

The California Department of Insurance (CDI) has introduced significant updates as part of its Sustainable Insurance Strategy. These new bulletins and draft regulations aim to accelerate regulatory approvals, embrace forward-looking models, and address critical reinsurance challenges.

But what do these changes mean for insurance carriers—and how can you prepare?

On January 29, 2025, we hosted a webinar, California’s Evolving Insurance Landscape: The Future of Insurance in the Golden State. 

Designed for Legal & Compliance professionals, Product Managers, Underwriters, Actuaries, and Risk & Innovation leaders, the discussion featured expert insights from:

• Michael Peterson, Deputy Commissioner of Climate & Sustainability, California Department of Insurance
• Karen Collins, VP, Property & Environmental, APCIA
• Bryan Rehor, Head of Regulatory Affairs, ZestyAI

Missed the live event but want to gain actionable insights from industry leaders at the forefront of California’s insurance evolution? Watch on demand now!

Regulatory Ready: How to Use AI Responsibly in Insurance Under the NAIC Bulletin

AI innovation is revolutionizing the insurance industry, but with these advancements come new regulatory challenges. To ensure responsible use of AI in insurance, it’s essential to stay informed about the latest regulatory frameworks.

Join us on November 13 at 11 PT / 2 ET for an exclusive webinar where we’ll break down how to navigate AI regulations under the NAIC Model Bulletin.

In this session, led by

• Kevin Gaffney, Vermont’s Commissioner of Financial Regulation and Chair of the NAIC’s Innovation & Tech Committee
• Bryan Rehor, Director of Regulatory Strategy at ZestyAI

you'll gain critical insights on how to align AI usage with evolving regulatory expectations.

 
What You’ll Learn

This webinar will provide practical takeaways that can help insurance professionals understand and comply with the latest AI standards:

• NAIC Model Bulletin Overview: Understand the core principles behind the NAIC’s AI regulation framework.
• Ensuring AI Compliance: Learn how to ensure responsible AI usage according to NAIC standards.
• Preparing for Regulatory Oversight: Get ready for closer state-level inspections and regulatory scrutiny.
• Vendor & Partner Compliance: Ensure that your partners meet regulatory requirements for transparency and fairness.
• Interactive Q&A: Take advantage of the opportunity to ask our experts about the complex world of AI and insurance compliance.

Meet the Experts

Kevin Gaffney
Vermont Commissioner of Financial Regulation

As an expert in AI regulations and the NAIC’s Model Bulletin, Commissioner Gaffney will provide key insights into how insurance companies can effectively implement responsible AI practices. His experience in overseeing state-level financial regulation will offer attendees a unique perspective on aligning AI innovation with compliance.

Bryan Rehor
Director of Regulatory Strategy at ZestyAI

Bryan Rehor will offer practical advice on maintaining AI compliance while harnessing the full potential of AI innovation. His expertise lies in guiding insurers through regulatory demands, ensuring that AI practices meet industry standards while avoiding common pitfalls.

Why You Should Attend

This webinar is tailored for professionals in insurance, particularly those in Executive, Legal, Compliance, Product Management, Underwriting, Actuarial, Risk, and Innovation roles.

Whether you’re navigating the complexities of AI regulation or preparing for the next steps in compliance, this session will provide actionable insights to help you move forward confidently.

Bonus Content

By registering for the webinar, you’ll receive our interactive guide:

“When Innovation & Regulation Meet: What Insurers Need to Know About AI and Regulatory Compliance.”

This resource will deepen your understanding of how to stay compliant while leveraging the power of AI in your insurance operations.

 
Don’t miss out!
Register for the webinar and ensure your spot in this exclusive event.

Facing Unprecedented Climate Challenges

The insurance industry is facing unprecedented challenges as natural catastrophic events like convective storms and wildfires become more frequent and severe. Traditional risk models, which often rely on broad territory-based segmentation, are struggling to keep up with these dynamic environmental threats. This has led to significant financial losses for insurers, who are now seeking more accurate and proactive methods to predict and manage climate risk.

AI Adoption in Property and Casualty Insurance

To shed light on the adoption of these cutting-edge techniques, ZestyAI conducted a survey of over 200 executives in the Property and Casualty (P&C) insurance sector. The survey reveals which AI-based models are gaining traction, what features insurers prioritize, and how transparency and regulatory concerns are shaping the industry. It also highlights the specific risks that are top of mind for carriers today.

AI Transforming Risk Assessment Models

The industry is turning to AI-based risk assessment models that offer a new level of precision. Companies like ZestyAI are leading the charge, providing tools that enable insurers to assess risk on a property-by-property basis, considering both individual property features and their interaction with surrounding environmental factors. These advanced models are transforming the way insurers underwrite policies, optimize portfolios, and align coverage with actual needs.

Dive deeper into our findings and explore the full report by clicking below.

Access the Report
 

The Rising Threat of Severe Convective Storms

The past few decades have seen a dramatic rise in the frequency and intensity of severe convective storms, resulting in significant financial repercussions for the insurance industry. In the last year alone, insured losses from severe convective storms reached an astounding $60 billion, marking an average annual growth rate of over 11% over the past twenty years. This alarming trend means a new approach is needed to manage and mitigate the escalating risks associated with severe weather events.

In the last year alone, insured losses from severe convective storms reached an astounding $60B, marking an average annual growth rate of over 11% over the past twenty years.

The traditional methods of risk assessment and management are no longer sufficient to cope with the increasing unpredictability and severity of these weather events. As the risk evolves, so must the solutions. Changing risks call for innovative solutions that leverage advanced technology and data analytics to enhance the accuracy and effectiveness of risk modeling.

A New Approach

ZestyAI’s Z-HAIL and Z-WIND models are specifically designed to address the challenges posed by severe convective storms. In a new retroactive case study, we explore the performance of these models on a carrier’s book of business over the prior five years, highlighting their effectiveness in delivering comprehensive coverage and precise risk segmentation.

Key findings from the case study include:

Comprehensive Coverage with High Accuracy

One of the standout results from the case study is the exceptional hit rate of 99.7% achieved by Z-HAIL and Z-WIND. This shows the models were able to accurately identify and assess the risk of severe convective storms for nearly all the properties in the carrier's portfolio.

Strong Risk Segmentation

The models demonstrated remarkable capability in risk segmentation, with Z-HAIL generating a lift of 62X and Z-WIND achieving a lift of 9.7X. This means that the models were able to effectively differentiate between high-risk and low-risk properties, even within small geographic areas such as a single zip code. Accurate risk segmentation allows insurers to tailor their policies and pricing strategies more precisely, leading to better management of their risk exposure.

Improved Combined Ratio

Implementing Z-HAIL and Z-WIND would significantly enhance a carrier’s combined ratio, calculated to be approximately 4 points in the first year. This improvement can be attributed to the models’ ability to optimize underwriting, rating, and the application of deductibles and Actual Cash Value (ACV) endorsement strategies. By accurately assessing the risk and applying appropriate measures, insurers can reduce their loss ratios and improve overall profitability.

The Need for Innovative Solutions

As severe convective storms continue to pose significant challenges to the insurance industry, adopting innovative solutions like ZestyAI’s severe convective storm models can help insurers better manage this escalating risk.

These models provide comprehensive coverage, accurate risk segmentation, and improved financial performance. By embracing advanced technology and data-driven analytics, insurers can navigate the complexities of severe weather events and safeguard their portfolios against future losses.

To learn more about the detailed findings and benefits

Download the full case study.

Are rising storm costs and inaccurate roof assessments impacting your bottom line?

Now available to stream, The Science of Roof Risk master class will equip you with the latest strategies and techniques to master roof risk assessment.

• Enhance your roof risk assessment by 60X
• Improve your combined ratio
• Reduce storm-related roof claims
• Strengthen new business selection

What we cover:

Your presenters, Ross Martin (VP, Risk Analytics) and Sam Fetchero (Head of Marketing) will share with you:

• The Problem of the Roof:  Uncover the underlying factors driving rising storm losses and why traditional risk assessment methods fall short.
• The Science Behind Predicting Losses: Explore key factors impacting  roof risk and loss prediction, including roof age, condition, complexity, and peril-specific models.
• Accuracy-focused Risk Models: Discover advanced modeling techniques that enhance predictive accuracy.
• Understanding Storm Climatology: Learn how storm climatology impacts roof risk and how to integrate these insights into your risk assessment strategies.
• Real-World Results: Witness a comparative analysis of these predictive factors using actual carrier data. Understand the strengths and weaknesses of each approach.
• Priorities of Leading P&C Insurers: 
  See what your peers asked with valuable insights to take back to your team.

Who Should Watch?

This video is ideal for Executives, Product Managers, Actuaries, Underwriters, and CAT Modelers committed to enhancing their roof risk assessment capabilities. 

Bonus Guide

As a bonus for watching, you'll receive a downloadable study on the latest roof risk assessment strategies: Preparing for the Storm: The Insurers Guide to Roof Risk.

Access Now

After years of working with leading insurers, one reality has become undeniable: enterprise data quality is one of the biggest hidden risks in the industry. 

The Problem: Carriers Don’t Trust Their Own Data

Data enters the system at the quote stage. That means it often comes directly from agents and policyholders—well-intentioned, but subjective. Did the policyholder really know the exact roof age? Did the agent catch the secondary structures in the backyard?

Inspection resources are limited, and most carriers can’t validate this information at scale. The result is a house of cards: data that looks complete in the policy system, but is riddled with blind spots and inconsistencies.

And even when the data is accurate in the moment, it quickly decays. Structures are living assets, meaning:

• Roofs degrade.
• Weather events roll through.
• Families expand, renovate, and change how they use the property.
• Secondary structures, pools, trampolines, and solar panels appear overnight.

The underwriting file that was “clean” at binding can be outdated and incomplete by renewal. Over time, carriers lose confidence that they have a real view of risk. 

The Six Dimensions of Data Quality

Data quality isn’t one thing—it’s multidimensional. For carriers, the challenge is ensuring property data is:

• Accurate: Correct at the point of use, not just at intake.
• Complete (and unbiased): Captures all risk-relevant details, verified against independent sources so fields aren’t left blank, misstated, or skewed by incentives.
• Consistent: Aligned across systems, from quoting to claims.
• Valid: Structured to meet business and regulatory rules.
• Timely: Refreshed when things change, not years later.
• Unique: De-duplicated, with a single source of truth.

By this standard, most carrier data today is falling short.

From Data Quality to Data Integrity

Data quality is foundational, but it’s only part of the picture. True data integrity comes from combining accurate data with the right context and continuous observability.

That means not just having the right roof age or square footage, but knowing whether that data has changed, and whether it aligns with other signals in the environment. It means having a complete, transparent, and continuously updated picture of every property.

 The ZestyAI Solution: Verified, Transparent Property Data

At ZestyAI, we built our property intelligence platform to solve exactly this problem. By unifying multiple independent data streams—and applying AI to synthesize them—we deliver property data that carriers can trust.

Here’s how we do it:

Imagery + Computer Vision

We ingest aerial, satellite, and terrestrial imagery, then apply over 90 proprietary computer vision models. These models don’t just “see” a property; they interpret it. That means extracting hard-to-get details like:

• Roof condition and penetrations
• Yard debris and overhanging vegetation
• Secondary structures and solar panels

This creates a dynamic, objective record of what’s on the ground, property by property.

Geospatial and Hazard Data

Context matters. We overlay geospatial layers to understand how a property interacts with its environment, including wildfire exposure, flood risk, and more.

Building Permits

Using large language models (LLMs), we extract and synthesize the real changes reflected in building permits: bathrooms added, kitchens renovated, roof replacements, solar installations. Permits reveal what’s changed, not just what was once approved.

Market and Public Records

We enrich the picture with MLS transactions, tax assessments, climatology, topography, and infrastructure data. Together, these data sources confirm and contextualize what imagery and permits reveal.

Standards and Designations

We integrate authoritative designations, such as IBHS Fortified™ standards, to validate resilience features.

Each data source adds a layer of verification. Together, they create a comprehensive, continuously updated property record that carriers can rely on.

 
Why This Matters: Enterprise Data Quality Transformed

When carriers bring ZestyAI data into their systems, the impact is immediate:

• More Accurate Underwriting and Rating: Quote data is validated against independent sources. That means fewer surprises at claim time, more consistent rating, and appropriate premiums.
• Change Detection and Accurate Renewals: Our models detect what’s changed since policy inception, leading to smarter renewal decisions, more proactive outreach to policyholders, and reduced leakage.
• Better Reinsurance Negotiations: Clean, transparent data helps carriers secure the right terms, conditions, and pricing from reinsurers—because they can prove their book is based on verified risk, not guesswork.
• Operational Efficiency: By replacing guesswork and manual inspection with AI-verified data, carriers reduce expenses and focus resources where they matter most.
• More Accurate Customer Communications: Data quality isn’t just about pricing and underwriting. It’s about trust. Verified property details enable carriers to send personalized, timely, and accurate communications.
• Renewal notices, policy updates, or even hurricane prep guidance land with credibility because they reflect the customer’s real property. That strengthens engagement, reduces confusion, and builds long-term retention. 

The Bottom Line

Carriers can’t compete in today’s market with messy, decaying data. Enterprise data quality is no longer a “back office” concern. It’s a competitive edge.

ZestyAI’s property intelligence platform solves the problem at its core: by continuously verifying property data with imagery, geospatial science, permits, and AI-powered interpretation.

That’s how carriers build trust in their data. That’s how they write better risks, renew smarter, negotiate stronger, and communicate with customers more effectively. 

Want to see how ZestyAI can transform your enterprise data quality? Contact us for a demo.

ZestyAI today announced a new partnership with Applied Home National Underwriters to adopt ZestyAI’s full suite of regulatory-approved models and property insights in support of more accurate underwriting, pricing, and portfolio management across its U.S. property insurance operations.

This includes peril-specific models for non-weather water (Z-Water™), wildfire (Z-Fire™), hail (Z-Hail™), wind (Z-Wind™), and severe convective storm (Z-Storm™). It also includes property insights that combine aerial imagery, building permits, and parcel-level data to identify risk-relevant features such as roof condition, vegetation overhang, and secondary structures.

ZestyAI’s models use proprietary AI trained on billions of data points, including aerial imagery, parcel-level attributes, building permits, climatology, and real-world loss data, to deliver precise, property-specific risk intelligence that supports confident risk selection, loss ratio improvement, and more robust concentration management across perils.

Brian Voorhees, Chief Operating Officer, Applied Home National Underwriters, said:

“ZestyAI’s AI-powered risk models offer the kind of granular, verified intelligence that strengthens risk evaluation across a broad spectrum of perils, from climate-related threats to non-weather water.”

“This partnership deepens our commitment to innovation and precision in underwriting and portfolio management.”

“Applied Home National Underwriters is known for taking on complex risks with clarity and conviction,” said Attila Toth, Founder and CEO of ZestyAI. “We’re proud to support that with trusted, property-specific insights that help sharpen underwriting, align pricing with true risk, and strengthen portfolio performance.”

In property insurance, roof age is one of the most critical factors in assessing risk. Yet too often, carriers rely on self-reported or agent-supplied data that is incomplete or inaccurate.

ZestyAI’s recent analysis of 500,000+ properties revealed widespread discrepancies in reported roof age. The result? Mispriced policies, unexpected losses, and operational inefficiencies that impact the bottom line.

As climate volatility grows and reinsurance pressure intensifies, overlooking the true condition and age of a home’s largest, most exposed surface is a risk no carrier can afford.

What’s Inside

• Uncover the biggest myths and blind spots in roof age records.
• Understand why traditional data sources, like claims systems and permits, fall short in providing accurate roof age.
• Learn how a multi-source verification strategy, combining aerial imagery, permits, tax records, and AI, offers a blueprint for improvement and 97% national coverage.
• Explore why roof age is a predictor of losses across multiple perils, not just wind and hail.
• Discover the one-two punch of verified roof age and real-time condition insights, delivering a complete view of risk, even for young roofs with hidden problems.
• Align your roof age data with growing regulatory expectations, particularly in states like Florida.

Access the Guide.

ZestyAI has secured regulatory approval to use its AI-powered Severe Convective Storm models in underwriting and rating in Nebraska and Kansas. The move greenlights Z-HAIL™, Z-WIND™, and Z-STORM™, for use in property-level hail and wind scoring, giving carriers more transparency and precision in two of the nation’s most storm-prone states.

2024 Loss Trends Highlight Urgency

Kansas recorded 495 major hail events (≥1 inch) in 2024, the second-highest total of any U.S. state. Nebraska saw 100 confirmed tornadoes, the most in over 20 years. According to 2024 NAIC reporting, Nebraska posted the highest loss ratio of any state at 135.74%, while Kansas ranked 13th at 67.98%, evidence of the severe financial pressures facing insurers in the region.

Why Property-Level Intelligence Matters

ZestyAI’s Severe Convective Storm models analyze the interaction between localized climatology and property-specific characteristics, such as roof condition, design, and complexity, to predict the likelihood and severity of hail, wind, and storm damage claims. In contrast, many models still rely on broad ZIP code or territory-level risk assessments, missing critical property-level signals.

Each model is trained and validated on extensive real-world claims data and provides clear, transparent explanations of the key factors driving each score, enabling more confident underwriting and rating decisions.

Capabilities of the ZestyAI SCS Suite

• Z-HAIL: Predicts hail damage risk and claim severity using property-specific attributes such as roof complexity and accumulated damage to identify which homes are most likely to file a claim, even within the same neighborhood.
• Z-WIND: Analyzes AI-generated 3D roof condition, complexity, and potential failure points alongside local climatology to deliver pivotal insights into property-specific wind claim vulnerability and severity.
• Z-STORM: Assesses the frequency and severity of storm damage claims, including hail and wind, examining the interaction between climatology and the unique characteristics of every structure and roof.

“Securing approval in the storm epicenter of the U.S. reflects both the transparency of our models and our alignment with rigorous regulatory standards,” said Bryan Rehor, Director of Regulatory Affairs at ZestyAI.

“It gives carriers the confidence to use precise, property-level hail and wind insights where they’re needed most, supporting risk-aligned underwriting and pricing in markets facing escalating storm losses.”

ZestyAI’s Severe Convective Storm models are now approved for use in over 20 states across the Great Plains, Midwest, and U.S. South—regions most impacted by hail, wind, and tornado losses.

VYRD, a Florida-based homeowners insurance company focused on delivering stability and protection in a challenging coastal market, has partnered with ZestyAI, the leading provider of AI-powered property risk analytics, to gain deeper visibility into property condition and risk exposure across its book of business.

By leveraging the ZestyAI platform, VYRD gains access to advanced risk insights that help identify vulnerabilities contributing to hurricane-related losses, such as roof degradation, overhanging vegetation, and yard debris. These insights support more accurate underwriting, proactive portfolio management, and better visibility into changing property conditions over time.

VYRD is using two core capabilities of Z-PROPERTY: Digital Roof applies AI to high-resolution aerial imagery to assess roof complexity, materials, and condition, highlighting structural vulnerabilities before they become claims. Location Insights evaluates the broader parcel, surfacing risk factors like vegetation overhang, yard debris, and secondary structures that can amplify storm losses or drive claims severity.

“Staying ahead of risk requires strong partnerships and smarter data,” said David Howard, President and CEO of VYRD.

“ZestyAI’s ability to deliver timely, property-level insights helps us strengthen our understanding of exposure across the homes we protect and continue delivering on our promise of dependable coverage for Florida policyholders.”

Z-PROPERTY helps VYRD assess properties at scale, surface emerging risk patterns, and make more informed decisions across the policy lifecycle. This partnership extends VYRD’s tech-forward, policyholder-first strategy—using trusted data not just at point-of-quote, but throughout ongoing portfolio management.

“Florida is one of the most unforgiving insurance markets in the country,” said Attila Toth, Founder and CEO of ZestyAI. “VYRD is taking a proactive, data-driven approach—using AI to uncover hidden property-level vulnerabilities, strengthen portfolio decisions, and build resilience where it matters most.”

Property insurers are under growing pressure to do more with less. The risks are increasing, regulatory expectations are rising, and the margin for error keeps shrinking. In regions where wildfire, hail, and wind are intensifying, the question becomes even more urgent: how can carriers continue writing business in high-exposure areas while managing loss ratios and navigating compliance?

The challenge becomes even more complex when the homes involved are in remote locations. These properties are often far from city infrastructure, difficult to inspect, and lack consistent, structured data. That’s the reality one regional carrier faced.

Their book included thousands of rural properties, many of them manufactured homes on private land across states like Texas, Arizona, and New Mexico, as well as other regions they serve nationwide. Each presented its own underwriting hurdles, from ambiguous fire protection data to increased storm exposure and aging roof systems.

To remain active in these areas and grow responsibly, the team knew they needed a more precise way to evaluate risk at the individual property level. Broad rules were no longer enough, and legacy models designed for urban density offered little support.

The Manufactured Home Challenge: Rural, Exposed, and Hard to Inspect

Standard Casualty has specialized in insuring manufactured and modular homes for decades, serving policyholders across a wide range of states, including Texas, Arizona, and New Mexico. It’s a segment that brings unique challenges, particularly when it comes to visibility and data.

“Many of the properties we insure are located in rural areas with little to no street-level data,” said Rick Smith, Underwriting Manager at Standard Casualty.

“Some are difficult to geocode. Others are so remote that a physical on-site inspection can be challenging or expensive.”

In states like Arizona and New Mexico, many homes fall within or near the wildland-urban interface (WUI), where wildfire exposure is increasing. In Texas, hail and wind are persistent threats. And across all markets, aging structures and outdated roof data complicate rating and eligibility decisions.

The team recognized they couldn’t rely solely on fire zones or broad peril maps. They needed more nuanced, property-specific data to support confident decision-making at scale.

Getting the Full Picture, Even Without a Site Visit

“One of the big innovations for us is the availability of aerial photography,” Smith explained. “We’re seeing a lot more of our risks located in remote areas. They’re either very difficult to find or it’s very expensive to do an on-site inspection. Aerial photography really solves that problem for us.”

Using ZestyAI’s platform, the team now accesses high-resolution aerial and oblique imagery, property-specific peril scores, and roof condition insights, without always requiring physical inspections.

ZestyAI works with all the major aerial imagery providers, giving underwriters access to a broader range of coverage and more recent images than any single source could offer. That means more properties are visible, more clearly, and more often.

“We can actually accomplish through aerial photography what we can do through an on-site inspection, at a fraction of the cost, which is really important for us."

If a structure is misidentified or not aligned, underwriters can reposition the property tag themselves.

“With the ZestyAI platform, it’s very easy."

We can simply move the identifier tag with our mouse onto the correct building, click a button, and it automatically reruns the scoring and the evaluation,” Smith said.

Aerial views also improve their ability to assess roof condition and wildfire vulnerability. “Sometimes the current photo may have been taken late in the day, and there are shadows on the roof. We can back up to a photo taken six months earlier and get a clearer picture of what’s going on.”

Risk Differentiation at the Parcel Level

ZestyAI’s approach stood out by combining hazard probability with structure-specific vulnerability.

“For every peril — wildfire, hail, or wind — we now get two things,” said Smith. “First, the probability of the event occurring at that location. Second, the expected severity if it does."

"That allows us to say: these two homes are in the same neighborhood, but only one is truly high-risk.”

This dual scoring model,  based on climate science and property characteristics, allows the team to evaluate each property on its own merits. “That kind of granularity is really a game changer for us in terms of underwriting,” Smith added.

Beyond Underwriting: A New Frontier in Rating and Renewal

ZestyAI’s insights also support dynamic pricing and renewals. Rather than relying on static or annual updates, risk scores adjust continuously based on the most recent information available — from new aerial imagery and roof condition changes to building permits and property improvements.

“We’re not just using the model once and forgetting it,” Smith said. “The scoring gets augmented, and as a result, the premium gets augmented as well. That means our pricing reflects current risk — not just what we assumed at inception.”

Because the models are approved for use in both underwriting and pricing, Standard Casualty can incorporate granular risk insights into its rating approach, streamlining the process of keeping rates aligned with actual conditions.

“It would take months of actuarial and analytical work to try to get to that level of granularity. And this is happening instantaneously as we renew our business.”

Retention Through Mitigation: A Smarter Approach to Non-Renewals

While many insurers are pulling back or issuing non-renewals in high-peril regions, Standard Casualty has taken a different approach: empowering policyholders to reduce their risk and stay insured.

“We can run the property eight months ahead of renewal,” Smith explained. “If we see wildfire vulnerability, we don’t just cancel. We notify the policyholder, show them what needs to change — defensible space, roof repairs, vegetation removal — and give them a chance to improve. That’s how we retain the risk and still operate responsibly.”

This proactive strategy improves retention, builds customer trust, and advances the company’s mission: improving lives by providing affordable coverage.

“This is the direction we need to go as an industry,” Smith emphasized. “We need to help policyholders understand the importance of mitigation and give them guidance so their costs — and everyone’s losses — are reduced.”

Built to Scale: Regulatory Readiness That Grows With You

One often overlooked barrier to adopting new risk models is regulatory complexity. For Standard Casualty, this was a key factor in choosing ZestyAI.

“We looked at a lot of vendors,” said Smith.

“But ZestyAI stood out because they were already approved in the states we care about and had a clear filing strategy for others.”

That alignment means the team can expand into new markets without rebuilding processes from scratch. The same tools and workflows that support Texas can be applied in Arizona, New Mexico, or future states, streamlining both operations and compliance.

“The Right Tools. The Right Decisions. The Right Time.”

As carriers navigate mounting loss pressure, tighter margins, and rising expectations from regulators and policyholders alike, Smith believes one thing will separate those who retreat from those who adapt:

“ZestyAI gives us the right tools to make the right decisions at the right time. That’s what allows us to write in places other carriers are leaving. That’s how we grow profitably, even in high-risk territories.”